Facebook algorithm change leads to the collapse of Little Things
Online publisher's organic reach slashed by 75% following changes
by Abi Moses on 28th February, 2018
The vulnerability of the fast-moving online advertising space has been reiterated after lifestyle site, Little Things, was forced to close down after changes to the news feed algorithms on social media site, Facebook, was set to have "decimated" the business set up in 2014.
The closure of the popular publishing business will see the loss of 100 jobs after chief executives, Joe Spieser described the latest Facebook algorithm changes as "catastrophic" to the future of Little Things.
At its peak, Little Things had in excess of 12 million followers on Facebook. But, after the social media giants confirmed its intention to prioritise content from friends and family over publishers on its social media news feed, the Little Things organic reach plummet by 75%, inevitably damaging income levels.
Although Little Things had been in talks with another media company regarding a potential buy-out it confirmed in a memo to staff that the buyer has pulled out.
The staff memo confirmed, "The businesses looking to acquire Little Things got spooked and promptly exited the sale process, leaving us in jeopardy of our bank debt covenants and ultimately bringing an expedited end to our incredible story."
Little Things added, "What happens to the LittleThings brand, we all know and love, is uncertain at this point."
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