Sky and BT confirm new cross supply deal
Customers to receive both services from one broadcaster
by Abi Moses on 15th December, 2017
In an effort to see off the threat posed by the likes of Amazon Prime and Netflix, broadcasting giants, Sky and BT are to offer each other's services to their customers as part of a new cross supply deal.
The deal that is expected to be effective from early-2019 will see BT able to offer their customers Sky's Not TV services as well as its extensive list of TV channels; including Sky One, Sky Sports, Sky Cinema, Sky Atlantic and Sky Living. In return Sky will be able to sell BT Sport directly to its customers.
BT chief executive, Gavin Patterson, said "This is an important day for BT and for our customers, who will be able to enjoy a whole range of Sky's sport and entertainment programming on their BT TV boxes. This is the next logical step for our TV and content strategy. Having built up an outstanding portfolio of exclusive sports rights and a loyal base of customers, we feel that now is the right time to broaden the ways in which we distribute BT Sport."
He added, "This agreement fits with our strategic goal of being the best provider in the UK of converged network services, and adding NOW TV boosts our growing roster of outstanding content from the likes of Netflix, great pay channels like AMC and all the major catch-up services."
His Sky counterpart, chief executive, Jeremy Darroch, stated "This is great news for Sky customers who will be able to access all matches on Sky and BT channels from the Premier League, UEFA Champions League and Europa League directly with a single Sky TV subscription and with the great customer service that we provide."
Darroch continued, "UK consumers will have even more ways to watch great Sky entertainment content with our leading portfolio of channels - Sky Atlantic, Sky One and Sky Living - available on all major Pay-TV platforms for the first time. This is all part of our stated strategy to enhance our customer offering, to broaden our appeal and to open up new revenue streams for our business."
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