Nintendo share price increases 13% due to the launch of Super Mario iPhone game
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by Abi Moses on 16th November, 2016
With corporate giants such as Nintendo you never know what product/service launch will blow up, with releases such as Pokémon Go taking the gaming and financial world by storm. Today it has been announced that Nintendo are to launch the Super Mario Run mid-December, an game that will be available on Apple's App Store for iPhone users.
Nintendo, which announced the tie-up last month, saw its shares jump by a substantial 13%, looking to relive the success of Pokémon Go application, launching the Super Mario spin off in over 100 countries. Super Mario creator Shigeru Miyamoto said an Android version would also be launched at a later date.
Expected to encourage some incredible returns the share price should increase further, with Super Mario originally being a spin off of Donky Konk. Understanding that smartphones are when such firms make the majority of their revenue users an expect a series of updates and follow-ups, engaging with gamers on various levels.
At the Apple launch event, Mr Miyamoto said to loud cheers from the audience, "Mario is running toward his next goal: iPhone."
Mobile analyst Jack Kent, of IHS Markit, said:
"Mario is one of Nintendo's core properties so it makes sense for it to come to iPhone, if Nintendo is serious about making a success of its mobile strategy."
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